Advertising

KBD Partners provides comprehensive legal support across the advertising and marketing ecosystem guiding clients through regulatory, strategic, and reputational aspects of brand communications. We advise clients on the legal aspects of
advertisements, marketing campaigns, labeling requirements, and promotional activities, ensuring compliance with Indian and global regulations.

Our Capabilities

• Advising on the legal review of advertising content across print, digital, and television platforms
• Ensuring compliance with regulations for product labeling, promotions, and endorsements
• Supporting marketing campaigns, sweepstakes, contests, and influencer collaborations
• Assisting with sector-specific advertising rules for healthcare, food, education, and children’s products
• Handling disputes related to deceptive or comparative advertising
• Advising on use of brand elements and protection of IP in advertising material

Select Experience

• Advised a global consumer goods company on advertising requirements for children’s products in India
• Reviewing and clearing content for global marketing campaigns involving multiple regulatory jurisdictions
• Assisting with publication of regulated content, including disclosures, disclaimers, and statutory warnings
• Representing clients in advertising-related litigation, including challenges before self-regulatory and statutory bodies
• Defending brand communications across television, print, and digital platforms
• Supporting companies on alignment of advertising with product labeling and packaging regulations
• Advising on content-related risks in comparative, performance-based, and health-related advertising